A Full-Stack, AI-Native Digital Agency, Trusted for 23 Years
ibs Fulcro is a full-stack, AI-native digital agency with over 23 years of experience, trusted by industry leaders including Tata Motors, Panasonic, Kotak Group, Hindustan Zinc, Nayara Energy, and many more. Integrated digital solutions across creative, technology, and AI, driving measurable business impact across BFSI, Auto, Durables and FMCG.
Pick the solution you are looking for today
Our service portfolio addresses every customer lifecycle stage, from discovery to interaction and preference to loyalty and retention.
Digital Marketing
Everything that gets a brand in front of customers and keeps them engaged. Eight service verticals, led by brand strategy and AI search visibility.
- Brand & Digital Strategy ›
- Social Media Marketing ›
- AI Search Visibility (SEO / AEO / GEO) ›
- AI Content ›
- Influencer Marketing ›
Technology
The engineering underneath the marketing. Nine service verticals, covering AI systems doing real work, design, sites, apps, and infrastructure.
- AI & Agentic Solutions ›
- Website & Mobile ›
- UI/UX ›
- Customer Experience Optimisation ›
- Custom Software Development ›
Our digital work showcase for India's top brands
3 engagements below, each with real, published numbers. The full library runs to 45 case studies across marketing and technology.
Kotak Meter: Turning an Industry Averaging 1.2 Interactions a Year Into 12x Monthly App Logins
People check their insurance app about as often as they think about insurance itself, almost never. ibs Fulcro built Kotak Meter, the world's first car insurance with cashback, giving Zurich Kotak General Insurance customers a genuine daily reason to open the app: switch off cover when the car isn't being driven, and get paid for it.
UPI Chalega: A Multi-Year Digital Mandate Behind the World's Largest Digital Payments Ecosystem
ibs Fulcro was NPCI's digital agency for UPI Chalega across a real, multi-year engagement from 2020 to 2023, running in parallel with Ogilvy India as mainline agency. The digital films, assets, and paid media went out into a market that would go on to make UPI the world's largest digital payments ecosystem.
The Fulcro Lead Orchestrator: 1.2 Million Leads a Month, Five Sources, One System
Tata Motors doesn't just buy access to a lead-routing tool. It licenses the Fulcro Lead Orchestrator as a real SaaS product, ibs fulcro's own proprietary platform, built specifically to solve a problem generic marketing automation platforms aren't built to solve: real, multi-source, multi-model lead orchestration at genuine national scale.
One integrated team owning the entire marketing funnel, focused on driving business outcomes
Most brands run marketing and technology as two separate contracts. Campaign strategy waits on a development backlog it doesn't control. The site gets built without the marketing roadmap in view. Somebody spends a quarter reconciling the two.
ibs Fulcro runs both under one team and one point of accountability, bringing brand-side experience and two decades of digital expertise to complex marketing and technology mandates. The people building the AI search strategy talk directly to the people building the site it runs on.
One roadmap for both teams
Marketing and technology work planned together from day one, so nothing waits on a handoff between two separate vendors.
AI search visibility built in
AEO and GEO structure gets built into the site at the technical and content level from day one, alongside standard SEO.
Domain knowledge across sectors
CPG, BFSI, auto, retail, or durables. ibs Fulcro knows the domains it services and what success looks like in each one, backed by 23 years and 350+ industry awards.
Real infrastructure, not just campaigns
ibs Fulcro builds and runs the platforms the marketing depends on, including loyalty programs live in production today.
Questions we get asked most
ibs Fulcro runs digital marketing and technology as one practice. The marketing side covers brand strategy, social media, AI search visibility, AI content, influencer marketing, content and film, paid media, and internal communications. The technology side covers AI and agentic solutions, UI/UX, customer experience, website and mobile, custom software, cloud infrastructure, marketing automation, loyalty platforms, and the Lead Management System. Seventeen service verticals in total, planned on one roadmap.
Yes. ibs Fulcro has delivered work for 100+ brands over 23 years, including Tata Motors, Panasonic, Kotak Group, Hindustan Zinc, Nayara Energy, Zurich Kotak General Insurance, Tata Tele Business Services, ASK, Polycab, Sun Pharma, Valvoline, JK Tyre, and Glenmark. Engagements span both marketing and technology.
A marketing vendor and a technology vendor working separately create handoff gaps. Campaign strategy waits on a development backlog it cannot control. Site infrastructure gets built without the marketing roadmap in view. ibs Fulcro runs both under one team, so a campaign and the platform it depends on ship together.
Both. ibs Fulcro runs social media, content, and paid campaigns on the marketing side, and builds the websites, apps, and platforms those campaigns run on, on the technology side. A brand can start with either piece or bring both under one contract.
Yes. ibs Fulcro has deployed AI agents into live enterprise workflows, including recruitment screening and customer support, and builds AI search visibility directly into client sites. This sits alongside the marketing and technology work, not as a separate offering.
Contact ibs Fulcro through the Start a Project form. A short call follows to identify which service vertical fits the need, before any proposal gets written.